This book will show you the simple, surprising secret for how to build trust, engage your whole team in your strategy, know your customers and inspire meaningful change, so you can help your organisation thrive through digital transformation. The secret is to make it matter, to bring more meaning to the work--for yourself, for your team, and for your customers. Since before recorded history, people have used stories to uncover and shape meaning in their lives. This book will help you unlock the stories that show who you are, who you serve, where you're going, and where you've been. Paradoxically, as the world becomes more digital and automated, we create the greatest value by being more human. It's time to get personal about work.
Digitalization is here to stay.
Digitalization is placing unprecedented pressure on organisations and government institutions to evolve. At the present rate, 75% of the S&P 500 incumbents would be gone by 2027. That means managing our collective transition to a digitally-driven business model is vital and crucial to our quest for a prosperous nation. And since digital touches so many parts of our lives, society and development, any significant reform program requires coordination of people, processes, and technologies. This transition toward a successful value delivery needs new skills, a holistic vision on growth trends and challenges, and a seamless collaboration between technology and governance.
This book therefore defines, justifies and outlines the urgent steps needed for digital transformation in the Nigerian public service. At the heart of this clarion call is the on-going civil service reform, a process which has yet to formulate and implement a comprehensive as well as an integrated strategy to digitise public infrastructure and services - a matter which should be of national urgency.
The Nigerian public wants quality services to be delivered faster, better, greener, cheaper, more integrated and more ecologically friendly. Nigeria's dependence on ever-fluctuating oil prices, which are today near their lowest in recent national economic history, entails that these improvements must be delivered at a lower cost than ever before. This means that the drive for greater efficiency must be relentless, and productivity must continue to improve. Public sector productivity has often been static (and sometimes regressive) whilst the private sector has grown year after year. The need for efficiency and economic sustainability implies that government work, wherever possible, must become digitally enabled and integrated within its numerous Ministries, Departments and Agencies (MDAs).
Around the world, governments are embracing digital transformation through digital service enablement. Government digital service is becoming the norm and is central to technology adoption in the public service globally. It is also true that wealthy nations are exploring the possibility of using blockchain technology that underpins the bitcoin crypto-currency to increase efficiency in the delivery of high quality and trust-based services. According to the Greeks, "A society grows great when old men plant trees whose shade they know they shall never sit in." Nigerian government leaders are therefore invited to consider seriously digitising their public services as detailed in this book.
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experienceâwhether good or badâcan alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future.
Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what canâand mustâbe done to ensure sustainable success in the new digital era:
Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.