The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a âbehind-the-scenesâ look at the media industryâs transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.
The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.
Similar to the first âTransitioned Mediaâ book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by Accenture, Industry X.0 explores critical aspects of the Industrial Internet of Things (IIoT), discussing and defining them in an engaging and accessible manner. These include managing smart data, handling digital product development, skilling up the workforce, mastering innovation, making the most of platforms and ecosystems, and much more.
Meticulously researched and clearly explained, Industry X.0 makes a stringent case for companies to actively shift mind-sets away from products, towards services, value and outcomes. Complemented by a wealth of case studies and real world examples, this book provides invaluable, practical 'how-to' advice for business organizations as they embark on their journeys into the era of the IIoT.
Wayne Clough, Secretary of the Smithsonian Institution, asks âHow can we prepare ourselves to reach the generation of digital natives who bring a huge appetiteâand aptitudeâfor the digital world?â He explains how the Smithsonian is tackling this issue in Best of Both Worlds: Museums, Libraries, and Archives in a Digital Age.Libraries and archives have already made many documents available through the Internet. The digital world presents a bigger challenge for museums; producing images ofÂ 3D objects is more complicated, and collections are built with exhibitions in mind rather than open access on computers.In 2009, the Smithsonian began digitizing its vast collections to make them accessible to the millions of people who do not visit the museums in person. âDigital access can provide limitless opportunities for engagement and lifelong learning.â Clough sees museums gradually moving beyond showcasing collections to engaging the public online so âvisitorsâ can access the objects they find most interesting.Education has always been at the core of the Smithsonian. Today, the Smithsonian offers materials and lesson plans that meet state standards for Kâ12 curricula; online summits on many diverse subjects; the Collections Search Center website; and apps. The Smithsonianâs website, www.seriouslyamazing.com, draws people in with fun questions and then takes them deeper into the subject. The question âWhat European colonizer is still invading the U.S. today?â reveals not only the answerâearthwormsâbut also in-depth info on worms from environmental researchers.Clough concludes with this thought: âWhile digital technology poses great challenges, it also offers great possibilities.â