Dramatism, an interpretive communication studies theory, was developed by Kenneth Burke as a tool for analyzing human relationships. In this theory, our lives are as if on a stage, setting us individuals as actors on that stage as a way to understand human motives and relations. Burke discusses two important ideas - that life is drama, and the ultimate motive of rhetoric is the purging of guilt. Burke recognized guilt as the base of human emotions and motivations for action. As cited in A Note on Burke on "Motive", the author recognized the importance of "motive" in Burke's work. And in Kenneth Burke's concept of motives in rhetorical theory, the authors mentioned that Burke believes that when guilty "combined with other constructs, describes the totality of the compelling force within an event which explains why the event took place."
To understand people's movement and intentions, the theorist sets up the Five Dramatistic Pentad strategy for viewing life, not as life itself, by comparing each social unit involved in human activities as five elements of drama - act, scene, agent, agency, and purpose, to answer the empirical question of how persons explain their actions, and to find the ultimate motivations of human activities.
Why use "drama" as the metaphor? According to West, there are three basic reasons that drama is a useful metaphor to the idea of Dramatism.
It is possible because Burke believes that Drama has recognizable genres. Humans use language in patterned discourses, and texts move us with recurring patterns underlying those texts. And drama has certain audiences, which means rhetoric plays a crucial role when humans deal with experiences. Language strategies are central to Burke's dramatistic approach.
Because of the complexity and extension of Burke's thinking, it is difficult to label the ontology behind his theory. However, some basic assumptions can still be extracted to support the understanding of dramatism.
The Dramatistic Pentad is an instrument used as a set of relational or functional principles that could help us understand what he calls the 'cycle cluster of terms' people use to attribute motive. This pentad is a dissolution to drama. It is parallel with Aristotle's four causes and has a similar correlation to journalists catchism: who, what, when, where, why, and how. This is done through the five key elements of human drama - act, scene, agent, agency, and purpose. The Pentad is a simple tool for seeing and understanding the complexity of a situation. It reveals the nuances and complications of language as symbolic action, which in turn, opens up our perspective.
In the 1969 edition of Grammar, Burke added a new element, Attitude, thereby making the pentad a hexad.Attitude means "the preparation for an act, which would make it a kind of symbolic act, or incipient act." [page needed]
David Ling used the pentad elements to evaluate Senator Edward Kennedy's speech in 1969 to persuade the audiences to see him as a victim of his family curse instead of the one who should be responsible for a accident which caused death of a woman. From Kennedy's statement, Ling recognized several elements from the pentad: "the scene (the event surrounding the death of the woman), the agent (Kennedy), the act (Kennedy's failure to report immediately the accident), the agency (whatever methods to make such a report), the purpose (to fulfill his legal and moral responsibilities). " Kennedy denied his relationship with the died woman, described his survival as a fate, and described the hardness of rescuing the woman at the scene. He pivoted the fact and described it as a circumstance that he couldn't control.
Any complete statement about motives will offer some kind of answers to the five questions above. While it is important to understand each element of the Pentad on its own, it is more important to understand how the elements work together. This is called a ratio, and there are ten possible ratios within the Pentad. Burke maintained that analyzing the ratios of a speaker's presentation would expose the resources of ambiguity people might exploit to interpret complex problems. The most common ratios used by Burke are Scene-Act and Scene-Agent. When engaged in a dramatistic study, he notes, "the basic unit of action would be defined as 'the human body in conscious or purposive motion'", which is an agent acting in a situation.
Identification is the basic function of sociality, using both positive and negative associations. When there is overlap between two people in terms of their substance, they have identification. On the other hand, division is the lack of overlap between two people in matters of essence. According to Burke, identification is an inevitable, thus both beneficial and detrimental characteristic of language in human relations. Identification has the following features:
Examining Aristotle's principles of rhetoric, Burke points out that the definition of the "old rhetoric" is, in essence, persuasion. Correspondingly, Burke proposes a new rhetoric, which discusses several issues, but mainly focuses on the notion of identification. In comparison with "old" rhetoric, which stresses on deliberate design, "new" rhetoric may include partially "unconscious" factors in its appeal.
Burke's concept of new rhetoric has also been expanded in various academic disciplines. For example, in 2015 philosophers Rutten & Soetaert used the new rhetoric concept to study changing attitudes in regards to education as a way to better understand if Burke's ideas can be applied to this arena.
Burke's new rhetoric has also been used to understand the women's equality movement, specifically in regards to the education of women and sharing of knowledge through print media. Academic Amlong deconstructed print medias of the 1800s addressing human rights as an aspect of educating women about the women's rights movement.
Burke asserts that all things have substance, which he defines as the general nature of something. Identification is a recognized common ground between two people's substances, regarding physical characteristics, talents, occupation, experiences, personality, beliefs, and attitudes. The more substance two people share, the greater the identification. It is used to overcome human division.
Sometimes the speaker tries to falsely identify with the audience, which results in homophily for the audience. Homophily is the perceived similarity between speaker and listener. The so-called "I" is merely a unique combination of potentially conflicting corporate "we's". For example, the use of the people rather than the worker would more clearly tap into the lower middle-class values of the audience the movement was trying to reach.
Burke recognizes that identification rests on both unity and division, since no one's substance can completely overlap with others. Individuals are "both joined and separated". Humans can unite on certain aspects of substance but at the same time remain unique, which is labeled as "ambiguities". Identification can be increased by the process of consubstantiation, which refers to bridging divisions between two people. Rhetoric is needed in this process to build unity.
According to Burke, Guilt Redemption is considered the plot of all human drama, or the root of all rhetoric. He defined the "guilt" as "the theological doctrine of Original Sin" And as cited from Littlejohn, Burke sees guilt as "all-purpose word for any feeling of tension within a person--anxiety, embarrassment, self-hatred, disgust and the like"
In this perspective, Burke concluded that the ultimate motivation of man is to purge oneself of one's sense of guilt through public speaking. The term guilt covers tension, anxiety, shame, disgust, embarrassment, and other similar feelings. Guilt serves as a motivating factor that drives the human drama.
Burke's cycle refers to the process of feeling guilt and attempting to reduce it, which follows a predictable pattern: order(or hierarchy), the negative, victimage (scapegoat or mortification), and redemption.
Society is a dramatic process in which hierarchy forms structure through power relationships. The structure of social hierarchy considered in terms of the communication of superiority, inferiority and equality. The hierarchy is created through language using, which enables us to create categories. We feel guilt as a result of our place in the hierarchy.
The negative comes into play when people see their place in the social order and seek to reject it. Saying no to the existing order is both a function of our language abilities and evidence of humans as choice makers. Burke coined the phrase "rotten with perfection", which means that because our symbols allow us to imagine perfection, we always feel guilty about the difference between the reality and the perfection.
Victimage is the way that we try to redeem the guilt. There are two ways of victimage. The way of turning the guilt into ourselves is called mortification. It is engaged when we apologize or blame ourselves when facing the wrongdoing; the way of turning the guilt to external parties is called scapegoating. According to Burke, there are two different types of scapegoating, universal and fractional. In universal scapegoating, the speaker blames everyone for the problem, so the audience associates and even feels sorry for the victim, because it includes themselves. In fractional scapegoating, the speaker blames a specific group or a specific person for their problems. This creates a division within the audience. The victim, whoever it may be, is vilified, or made up to violate the ideals of social order, like normalcy or decency. As a result, by people who take action against the villains become heroized because they are confronting evil.
This is a confession of guilt by the speaker and a request for forgiveness. Normally, these people are sentenced to a certain punishment so they can reflect and realize their sins. This punishment is specifically a kind of "death," literal or figuratively.
Many speakers experience a combination of these two guilt-purging options.The ongoing cycle starts with order. The order is the status quo, where everything is right with the world. Then pollution disrupts the order. The pollution is the guilt or sin. Then casuistic stretching allows the guilt to be accepted into the world. Next, is the guilt, which is the effect of the pollution. After that, is victimage or mortification which purges the guilt. Finally comes transcendence which is new order, the now status quo.
Dramatism provides us a new way to understand people. Burke's goal is to explain the whole of human experience with symbolic interaction. It is used in a variety of fields.
Burke's technical term for drama representative anecdote[page needed] indicates that the compositionist's adage gives appropriate examples covers the case adequately. Winterowd suggests writers should present ideas dramatistically,not relying on argument and demonstration alone but grounding their abstractions in the concreteness of what being called as representative anecdotes. Representative anecdote means conceptual pivot and is equated with a family of terms: enthymeme, thesis, topic sentence, theme. The representative anecdote, can be either support or conceptual pivot, and in the case of drama is both support and conceptual pivot.
Dwight Macdonald and Ernest Van Den Haag views that popular (or "mass"-) culture functions not as Scene, as one might ordinarily expect, but as Agency. "Masscult" itself is the force involved in the Act of brainwashing the public into accepting lower standards of art. This Act is accomplished with the "Sub-Agency" of modern electronic technology, the mass media.[page needed]
David Ling uses the pentad to analyze Senator Edward Ted Kenndy's address to the people of Massachusetts.(See Chappaquiddick incident) He regards the events surrounding the death of Miss Kopechne as the scene, Kennedy himself as the agent, Kennady's failure to report the accident in time as act, methods to report as agency, and finds out that the purpose for Kennedy is to fulfill his legal and moral duty.
Another example of dramatism in politics is the use of Burke's rhetorical interpretations as a tool to understand presentations of terrorism in media. Researchers Gurrionero and Canel highlight the use of Burke's understanding of motives and identification within the context of the media's framing of terrorist attacks, saying that the words and symbols used are with specific motives to frame the pentad into the voice that benefits the media and viewers at the expense of the acclaimed terrorists.
Rempel Denise applies dramatism to explore the social networking site MySpace. She analyzed the architecture of MySpace, the identity presentation of users and the audience reception and finds out that legitimate communication is impossible, and consequently, cannot lead the users to act consubstantially.
Another example of applying Dramatism guilt redemption cycle elements in communication field, is the communication crisis of Donald Sterling's scandal. Donald Sterling was the owner of the Los Angeles Clippers professional basketball franchise of the National Basketball Association. A leaking private conversation provoked his racist and disparaging statement on African Americans. As Billings, the author of The Dramatistic Implications of Burke's Guilt Redemption Cycle in the Donald Sterling Communication Crisis recognized and analyzed, that Sterlings act of trying to redeem his guilt was failed because of insufficient scapegoat.
Gregory Clark addressed the pentad to look into the sharing places in the United States. He concluded that tourism sites, which work as the scene in pentad, have the tendency to differentiate American people from other culture and therefore established a sense of national identity in terms of a common culture.
Some researchers, such as Robert Wade Kenny, addressed the use of the Pentad and Dramatism to look into the field of sociology. As Kenny states, that the pentad can be used to examine sociology because, "sociology is predicated on the notion that human action is neither random nor mystical, and this sets up the initial condition necessary for an inquiry into the motivating principles that give rise to social order and disorder." He stated that sociology is a study of human action, human behavior and lifeworld "must be in play", and the behaviors are motivated, so the dramatism elements can be applied to sociology field.
Burke's Dramatism has been a great contribute to the communication field, which is praised by many researchers in this area. Chesebro commented on Burke's work that "few critics have revealed the scope, imagination, insights, and dazzling concern for symbol using which Kenneth Burke possesses (Chesebro, 1993, p. xii) "  And the New York Times commented Burke as a leading critic in the US, that Burke is recognized "as a major influence on critics like Harold Bloom and writers like Ralph Ellison" Burke's work is widely praised and influenced a great amount of researchers as well as students in communication filed.
But there are indeed a lot of critiques on the work too. As Charles Kneupper comments on Burke's work on this theory, that "i would concur that has been limitations in the application of dramatistic theory..." The theory can be examined by four criteria below.
The theory of Dramatism is criticized for being too broad in scope because it aims to explain how humans interact with each other using symbols, which been described as a general explanation that is almost has no meaning as some critics believe.
Relatedly, some critique that the theory lacks parsimony, meaning it is unclear and too large to be useful.
Other theorists argue that Dramatism lacks utility because it leaves out topics of gender and culture. Notably, Burke included women in his theory (unlike much of scholarship at the time), but feminist scholars, like Condit, found Burke's concepts inadequate to their critical concerns, by using the generic "man" to represent all people.
Dennis Brissett and Charles Edgley examine the utility of dramatism on different levels, which can be categorized as the following dimensions:
1. The dramaturgical self
Dramaturgical perspective is vividly used to analyze human individuality. It views individuality as more a social rather than a psychological phenomenon. The concept of a dramaturgical self was formulated by sociologist Erving Goffman was inspired by the theatre, and also finds roots in relations to Burke's work. Specifically, the concept of dramaturgy ideates life as a metaphorical theater, differentiating from Burke's concept of life as a theater itself.
Some examples of classic research questions on the topic involve how people maximize or minimize the expressiveness, how one stage ideal self, the process of impression-management, etc. For example, Larson and Zemke described the roots of the ideation and patterning of temporal socialization which is drawn from biological rhythms, values and beliefs, work and social commitments, cultural beliefs and engagement in activity.
2. Motivation and drama
Motives play a crucial role in social interaction between an acting person and his or her validating audience. Within the dramaturgical frame, people are rationalizing. Scholars try to provide a way of understanding how the various identities which comprise the self are constructed. For example, Anderson and Swainson tried to find the answer of whether rape is motivated by sex or by power.
Social relationships as drama
Dramatists also concern the ways in which people both facilitate and interfere with the ongoing behavior of others. The emphasis is on the expressive nature of the social bond. Some topics as role taking, role distance are discussed. For example, by analyzing public address, scholars examine why a speaker selects a certain strategy to identify with audience. For example, Orville Gilbert Brim, Jr. analyzed data to interpret how group structure and role learning influence children's understanding of gender.
3. Organizational dramas
In addition to focusing on the negotiated nature of social organization, dramaturgy emphasizes the manner in which the social order is expressed through social interaction, how social organization is enacted, featured and dramatized. Typical research topics include corporate realm, business influence on federal policy agenda, even funerals and religious themes. For example, by examining the decision making criteria of Business Angels, Baron and Marksman identified four social skills which contribute to entrepreneurial success: social perception; persuasion and social influence; social adaptability and impression management. They employ dramatism to show how these skills are critical in raising finance.
4. Political dramas
It is acknowledged that the political process has become more and more a theatrical, image-mongering, dramatic spectacle worthy of a show-business metaphor on a grand scale. Scholars study how dramaturgical materials create essential images by analyzing political advertising and campaigns, stagecraft-like diplomacy, etc. For example, Philip.E.Tetlock tried to answer why presidents became more complex in their thinking after winning the campaign. He found the reason is not presidents' own cognitive adjustment, but a means of impression management.
Feminist scholars also talked about our ability as a society to begin to think in new ways about sex and gender, to extent our language beyond duality to a broad "humanity" and to "human beings". Since "being" is a state in which women simply experience life as freely, consciously, and fully as possible, realizing that this is not only the purpose of life but a genuine place from which change can occur. Condit also went on to criticize Burke for assuming culture as a hegemony, specifically in relation to Burke's application of guilt purging within cultures as necessitating victims.
Later scholars, such as Anne Caroline Crenshaw, went on to note that Burke did identify gender relations in one instance in relation to his arguments on social hierarchies through his analysis of socio-sexual relations present in Shakespeare's Venus and Adonis. However, this author notes that Burke's work wasn't a critique and examination of this relationship through dramatism, but rather that the theory of dramatism does give space to make such analyses. Furthermore, scholar Brenda Robinson Hancock used Burke's dramatism to study women's movements, specifically with identification as actors. Another scholar, Janet Brown, made use of Burke's pentad in relation to understanding and identifications of feminist literature. Despite these works and incorporation of Dramatism in feminist work, there remains the evidence that Burke did not use or intent his theory to account for gender.
Another critique of the theory is to whether the theory exists as a metaphorical or literal theory.
Burke staunchly argued that his theory of dramatism is a literal theory, understanding reality as a literal stage with actors and enactment. However, future theorists, specifically Bernard Brock and Herb Simons, went on to argue dramatism as metaphorical theory claiming that Burke's idea that all the world's a stage is mere a tool of symbolic interaction that signals life as a drama. Of note, the reasoning for Burke to emphasize his theory as literal relates to the reasons to why others claim it to be metaphorical: the issue lies in the understanding of language's power as a symbol itself.
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