Outback Steakhouse
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Outback Steakhouse
Outback Steakhouse
Wholly owned subsidiary
IndustryRestaurants
GenreCasual dining
FoundedMarch 1988; 30 years ago (1988-03)
FoundersBob Basham
Trudy Cooper
Chris T. Sullivan
Tim Gannon
Headquarters,
Number of locations
1,002 (2015)[1]
Area served
North America, Australia, Caribbean, Southeast Asia, Malaysia, Brazil, China, Chile, Costa Rica, Guam, Hong Kong, Indonesia, Japan, South Korea, Taiwan, Philippines, Venezuela
ProductsAustralian-American cuisine
RevenueUS$ 3.888 billion (2017)
ParentBloomin' Brands
Websitewww.outback.com

Outback Steakhouse is an Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida. The chains has over 1,000 locations in 23 countries throughout North and South America, Asia, and Australia. It was founded in March 1988 with its first location in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper, and Tim Gannon.[2] It was owned and operated in the United States by OSI Restaurant Partners until it was acquired by Bloomin' Brands, and by other franchise and venture agreements internationally.

Canadian Outback Steakhouse restaurants began in 1996. In March 2009, Outback Steakhouse Canada abruptly closed all nine locations in the province of Ontario, citing poor economic conditions, However, In June 2009, Outback Steakhouse opened a location in Niagara Falls, Ontario. Three locations continue to operate in Edmonton, Alberta.

On June 14, 2007, OSI Restaurant Partners completed a stock repurchase plan, and the company became privately held. In April 2012, Bloomin' Brands, the current owner of Outback Steakhouse, filed with the SEC to raise up to $300 million in an initial public offering.[3]

Bloomin' Brands, Inc. became a publicly traded company on NASDAQ under the ticker symbol "BLMN."[4]

Menu

Bloomin' Onion

The Bloomin' Onion is a signature Outback item. It is a one-pound onion cut to 'bloom' open, breaded, deep-fried and served with mayonnaise-horseradish sauce. Other restaurants offer items similar to the Bloomin' Onion, as in Chili's Awesome Blossom (discontinued) and Lone Star Steakhouse & Saloon's Texas Rose. Many of the Bloomin' Onions have come under fire for high-calorie counts, sometimes going over 1,500 calories.[5]

Involvements

Community

Outback Steakhouse has a program to support the communities in which its restaurants are located.[6] They've also joined GroupRaise, a platform where non-profits can book restaurant fundraisers in their locations.[7] On a national level, Outback partners with Heineken USA and their Heineken with a Heart program to raise funds for various organizations in these communities.

Political

The company and its founders are major contributors, via the Outback Steakhouse PAC, to the Republican Party, contributing $303,015 and $334,197 for the 2000 and 2004 election cycles, respectively.[8][9] The Outback Steakhouse PAC itself is one of the largest donors in the food and beverage sector, second only to the National Restaurant Association, which itself represents 300,000 restaurants.[10]

Advertising

  • One of the two Outback blimps
    The company owns two blimps: the Bloomin' Onions I and II, both named after their appetizer.[11]
  • For several years, the company ran a media campaign with an Australian-themed variation of the Of Montreal composition "Wraith Pinned to the Mist (And Other Games)."
  • General (Ret) Tommy Franks sits on the Board Of Directors for OSI Restaurant Partners, INC., which owns Outback Steakhouse.[12]

Sports

Outback Steakhouse was the title sponsor of the Outback Champions Series tennis events and NCAA football's Outback Bowl. The sponsorship will last through 2020.[13]

Outback is also a partner of the Tampa Bay Lightning and has a concession stand in Amalie Arena.

Motorsports

The Outback Steakhouse Hummer vehicle

In 2012, Outback Steakhouse became a sponsor of the Ryan Newman and the No.39 Chevrolet for Stewart-Haas Racing in the NASCAR Sprint Cup Series. In their first race as sponsor, Newman won the 2012 Goody's Fast Relief 500 at Martinsville Speedway.[14] One of the promotions the company had with Newman is a free Bloomin' Onion on the Monday after a race in which Newman would finish in the Top 10.[15]Kevin Harvick took over Outback's sponsorship and promotion in 2014 for two races in their No. 4, after Newman left the team to drive Richard Childress Racing's No.31 car.[16] The company also sponsored retired Sprint Cup Series driver and current Fox NASCAR announcer Jeff Gordon's No. 67 for the AC-Delco 200 in the Busch Series during the 1990 season.[17][18]

References

Notes
  1. ^ Bloomin' Brands, Inc. 2015 Annual Report
  2. ^ "Outback founders celebrate the first location in South Tampa". 13 March 2013.
  3. ^ "Outback Steakhouse owner Bloomin' Brands files for $300 million US IPO". Renaissance Capital. 9 April 2012.
  4. ^ "About the company" (PDF). 14 December 2015.
  5. ^ "Nutritional Information". Outback Steakhouse, INC. Retrieved .
  6. ^ "Archived copy". Archived from the original on 2010-11-20. Retrieved .
  7. ^ https://www.groupraise.com/outback
  8. ^ "Soft Money Donations: Outback Steakhouse (2000)". The Center for Responsive Politics. Archived from the original on September 30, 2007. Retrieved .
  9. ^ "Soft Money Donations: Outback Steakhouse (2004)". The Center for Responsive Politics. Archived from the original on September 30, 2007. Retrieved .
  10. ^ "Food & Beverage PAC Contributions to Federal Candidates, 2003-2004". The Center for Responsive Politics. Archived from the original on 2007-09-30. Retrieved .
  11. ^ "Outback Steakhouse Bloomin' Onion I Airship". Outback Steakhouse, INC. Archived from the original on 2006-05-03. Retrieved .
  12. ^ "Inside The Company". OSI Restaurant Partners, INC. Retrieved .
  13. ^ "Outback Steakhouse renews title sponsorship of Outback Bowl through 2020". WTSP. 2013-06-26. Retrieved .
  14. ^ Kurz, Jr., Hank (2012-04-01). "Newman wins wild finish at Martinsville Speedway". Yahoo! News. Retrieved .
  15. ^ "OUTBACK STEAKHOUSE OFFERS FANS TASTY REASON TO CHEER FOR NEWMAN". Ryan Newman. 2012-12-24. Retrieved .
  16. ^ "2014 NASCAR Sprint Cup Series Paint Schemes - Team #4". Jayski's Silly Season Site. Retrieved .
  17. ^ "1990 NASCAR Busch Grand National Series Results". Racing-Reference. Retrieved .
  18. ^ "Hallways To The Past". Gordon Online. 2011-10-20.

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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