Sbarro
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Sbarro
Sbarro, LLC
Private
Industry Food
Founded 1956; 62 years ago (1956)
Brooklyn, New York City, New York, U.S.
Headquarters Columbus, Ohio, U.S.
Number of locations
Over 800
Key people
Gennaro and Carmela Sbarro (founders)
J. David Karam (CEO and President)
Products Italian-American cuisine, pizza, pasta, salads
Website www.Sbarro.com

Sbarro, LLC is a pizzeria chain that specializes in New York style pizza sold by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign system wide sales among U.S.-based quick-serve and fast-casual companies by QSR Magazine.[1] In 2008, Sbarro was rated the #1 Quick Service Restaurant in the Italian segment by Entrepreneur magazine. Not all reports are positive, as the food quality has been criticized,[2][3] with a suggestion that this was the major factor that led to two bankruptcies.[4] Sbarro has over 800 locations in 33 countries.[5] Sbarro stores are located in shopping malls, airports, service areas, and college campuses. Sbarro has locations in The Pentagon, American naval bases, and casinos.

History

20th century

Sbarro was founded in 1956 by Gennaro and Carmela Sbarro. The couple and their three sons, Joseph, Mario, and Anthony immigrated to America from Naples, Italy. The same year, the Sbarro family opened their first salumeria (an Italian grocery store) at 1701 65th Street and 17th Avenue in Bensonhurst, Brooklyn, New York, which became popular for its fresh food and Italian fare.[] Its original location closed down in 2004.

The success of the Sbarro Salumeria led to the opening of additional locations in the New York City metropolitan area. In 1970, Sbarro opened its first mall-based restaurant in Brooklyn's Kings Plaza Shopping Center. One of their busiest outlets was located in the World Trade Center mall.

21st century

Sbarro at the Commodore Perry Service Plaza along the Ohio Turnpike

In early 2007, Sbarro was acquired by MidOcean Partners, a private equity firm with offices in New York and London.[6]

The company filed for Chapter 11 bankruptcy protection on April 4, 2011.[7][8] At the time it was ranked by Pizza Today as the country's fifth-largest pizza chain.[9] It was the third-largest pizza chain to declare bankruptcy in less than a year. Earlier, Round Table Pizza (ranked no. 10) and Uno Chicago Grill (ranked no. 11), through its parent Uno Restaurant Holdings, filed bankruptcy. Uno has since reemerged.[9]

In November 2011, Sbarro was granted court approval to emerge from bankruptcy under a plan requiring restructuring and ceding ownership to lenders; 25 sites were closed.[10] In January 2012, James J. Greco was brought in CEO of Sbarro to implement a turnaround plan as the company emerged from bankruptcy.[11] Sbarro rebranded, updating its pizza recipe, food offerings, and branding, bringing fresh ingredients back to the forefront of the menu.[12][13]

On March 15, 2012, Sbarro announced a franchise agreement with Upper Crust Foods Pvt. Ltd. to open restaurants in the Indian state of Maharashtra. The franchisee will develop and operate the restaurants.[14][15] The first outlet opened in Chembur, Mumbai.[16] In July 2015 Sbarro announced that they planned to expand to 50 outlets in two years, from the 17 they had then.[17]

In March 2013, Sbarro announced that J. David Karam would be the next CEO of the company.[18] In March of the following year, the company again filed for Chapter 11 bankruptcy protection.

Sbarro announced on June 3, 2014, that they had exited from bankruptcy protection on June 2 based on a reorganization plan as approved by the court on May 19. 182 locations were closed and the company announced plans to move its headquarters from New York City to Columbus, Ohio.[19]

In January 2015, Sbarro's logo changed from a design resembling the Italian national flag, to an outline of a pizza slice in red and green, with the words "NYC.1956" to recollect the establishment's Brooklyn origins.[20]

In 2016 Sbarro had 318 locations in the U.S., less than half of 12 years earlier.[21] The decline of mall food courts and changing dietary choices among Americans are felt to be the major factors in Sbarro's regression.[22]

Cucinova

In October 2013, Sbarro opened the first location of their fast-casual concept called Cucinova. The restaurants feature Neapolitan-style pizzas made to order with fresh, high-end ingredients and baked in woodstone ovens in under three minutes.[23] Cucinova has multiple locations in Ohio and Illinois.

Pop Culture

Sbarro was featured in The Office (U.S. TV series) season 2 episode Valentine's Day (The Office). While Michael Scott was in New York, New York (a "city so nice they named it twice".) on a business trip, he eats pizza at Sbarro, which he claims is his "favorite New York pizza joint".

See also

References

  1. ^ 2011 non-U.S. system wide sales Retrieved July 11. 2015
  2. ^ "The state of Sbarro: America's least essential restaurant". Slate Magazine. Retrieved 2015. 
  3. ^ Fast food chain consumerist.com/2014/07/02
  4. ^ Sbarro is in bankruptcy economix.blogs.nytimes.com/2014/03/13/
  5. ^ [1]
  6. ^ "History". Sbarro, Inc. Archived from the original on August 10, 2007. 
  7. ^ "Sbarro Chapter 11 Petition" (PDF). PacerMonitor. PacerMonitor. Retrieved 2016. 
  8. ^ Kary, Tiffany (April 4, 2011). "Sbarro, Mall Restaurant Chain, Seeks Bankruptcy Protection". Bloomberg. Retrieved 2011. 
  9. ^ a b Karp, Gregory (April 10, 2011). "Pizza restaurants feeling bite from consumer options". Los Angeles Times. 
  10. ^ Stych, Ed (November 18, 2011), "Sbarro pizza gets court approval to exit bankruptcy", Minneapolis/St. Paul Business Journal, retrieved 2011 
  11. ^ "James Greco, former Bruegger's CEO, joins Sbarro". www.fastcasual.com. Retrieved 2015. 
  12. ^ "Sbarro Restaurant Company Fights Back From Bankruptcy - QSR magazine". qsrmagazine.com. Retrieved 2015. 
  13. ^ https://www.nytimes.com/2012/10/09/business/new-sbarro-pizza-recipe-to-drive-chains-turnaround-plans.html?_r=0
  14. ^ Sbarro - News
  15. ^ "Franchise India - Business Opportunities, Franchise Opportunities". franchiseindia.com. Retrieved 2017. 
  16. ^ Restaurant Review: Panki, Sbarro - Hindustan Times
  17. ^ "Pizza Chain Sbarro to Raise Store Count to 50 in 2 Years - NDTV Food". Retrieved 2015. 
  18. ^ <Eaton, Dan (May 3, 2013) "Wendy's experience helping guide new Sbarro CEO David Karam" Columbus Biz Insider
  19. ^ "Sbarro says it exited bankruptcy protection". Yahoo Finance. June 4, 2014. Archived from the original on March 5, 2016. 
  20. ^ "Sbarro joins fast-casual pizza race". nrn.com. Archived from the original on March 22, 2016. 
  21. ^ "Is There Life After the Mall for Sbarro?". Eater. Retrieved . 
  22. ^ "DEATH OF THE FOOD COURT: Iconic mall chains like Cinnabon, Sbarro, and Panda Express are transforming to survive". Business Insider. Retrieved . 
  23. ^ "New fast-casual pizza concept coming to Kenwood: EXCLUSIVE". Cincinnati Business Courier. October 14, 2013. Retrieved 2015. 

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Sbarro
 



 

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