Driving Digital: The Leader's Guide to Business Transformation Through Technology
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The race is on to become a digital enterprise.Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation. For professionals charged with leading technology-driven change, the pressure is intense--and the path forward unclear. Author Isaac Sacolick has successfully spearheaded multiple transformations and helped shape digital-business best practices. Now in Driving Digital, he shares the lessons he's learned, detailing how to: Formulate a digital strategy - Transform business and IT practices - Align Development and Operations - Promote agile practices - Drive culture change - Bolster digital talent - Manage a portfolio of initiatives - Capture and track ROI - Strengthen data-driven decision making and expand data science practices - Cultivate strategic technology capabilities - Develop innovative digital products - Enable product management - Pilot emerging technologies - Become smarter faster. Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. Driving Digital is the action plan you need to take your company and career into the future.
“A new guide to the digitally perplexed, written by an experienced business technology executive, provides valuable instructions on how to successfully navigate the digital tsunami.” –Forbes.com
“…timely, engaging, and practical roadmap to developing and implementing digital strategies.” –Forbes.com
“…an experienced CIO with multiple transformation efforts under his belt, [Sacolick]new book is packed with insights, guidelines and stories from the front lines of transformation.” —Heller Search Associate blog
“The book is compellingly written, giving fresh insight into the role of technology officers. It also provides valuable playbook-like chapters on incorporating agile practices.” —LocalOnliner
“…milestone book, very important for manufacturing.” –Patricia Moody, Blue Heron Journal
From the Inside Flap
These are demanding days for technology and digital leaders. Even their best efforts to keep up with rapid change are rarely enough. Deploying mobile applications, developing digital marketing strategies, moving applications to the cloud, leveraging Big Data—these major initiatives just meet basic expectations. Business leaders today are challenged to grow digital businesses, advance customer experiences, and leverage analytics to drive competitive advantage.
But for technologists with vision, fortitude, and a roadmap for steering the enterprise through digital transformation, these are exciting times too. Driving Digital helps you change the culture and develop digital practices, triggering growth through digital channels, gaining hyperefficiency through automation, creating digitally immersive experiences for customers, and fending off threats from competitors.
Written by an experienced CIO with multiple transformation efforts under his belt, and packed with insights, guidelines, and stories from the frontlines, the book explains how to:
• Turn a traditional IT department into an agile operation skilled at using and integrating new digital platforms
• Shift people away from legacy practices that add unnecessary costs and complexity
• Develop digital products starting with capturing ideas from employees, understanding customer needs, and developing go-to-market plans
• Enable “citizen data scientists” and promote a data-driven organization
• Establish strategic platforms and enable emerging technologies such as blockchain, internet of things (IoT), and artificial intelligence (AI)
• Align executives on digital strategy and transformation programs
• And more
Financial services, healthcare, media, retail, insurance, industrial, education—all of these industries and others have been impacted by digital disruption. And the scale and speed of change continues to accelerate.
Competing today requires organizations to have access to real-time information, work collaboratively, use technology to peak capacity, and deliver products that win over customers. Driving Digital puts chief information officers, technology officers, data officers, digital officers, and others at the helm of smarter, faster digital enterprises.
Isaac Sacolick is founder of the consulting firm StarCIO. He has held executive CIO positions in different industries and also startup CTO positions. Named a top social CIO and leader by The Huffington Post and Forbes, he also blogs regularly for StarCIO and CIO.com.
From the Back Cover
“The most important work for today’s CIO is to bring digital capabilities to the enterprise. From Agile to DevOps to Big Data, Sacolick breaks the daunting concept of ‘digital’ into manageable pieces and offers a pragmatic guide toward transformation."— Martha Heller, author of Be the Business: CIOs in the New Era of IT
“If you and your IT leadership team are struggling with where to begin on your digital transformation journey, Isaac Sacolick’s Driving Digital is a good place to start. With Isaac’s years of experience of being an IT practitioner and now an industry expert, I believe you will find Driving Digital a must-have handbook for your journey.” — Ramón F. Baez, former HP Global CIO
“Sacolick is a well-respected technology leader known for business acumen, innovation, and mastery of social media. His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. He teaches digital transformation, agile product development, and product strategy in this coherent and practical guide.” — Rajiv Pant, technology executive, currently CTO and Chief Product Officer at The Wall Street Journal and former CTO of The New York Times
“The battleground for business transformation has never been as well-defined as it is today, nor have the stakes been higher. Most literature on the topic gets mired down in ‘technology’ or stays so far above the fray that it’s ‘mom and apple pie.’ Isaac’s approach is practical and tactical with real-life lessons that can supplement any executive’s playbook with a highly positive impact for business.”— Anthony Juliano, CTO, General Partner, Landmark Ventures
"I hired Isaac at two different businesses to be a transformational CIO and deliver new products. Driving Digital captures his best practices in product development, agile management, and innovation that were instrumental to our business and cultural turnaround”— Keith Fox, Phaidon CEO, former President of McGraw Hill Construction and BusinessWeek
“A great read that is very relevant to CIOs and CTOs. Sacolick is spot-on with identifying the key issues in transformation and with digital disruption. This is a must read for any business-minded CIO and anyone driving transformative capabilities.”— Bart Stanco, Executive Partner, Gartner
Most helpful customer reviews
2 of 2 people found the following review helpful.
All organizations need leaders willing and able to “take on the challenges of driving business and digital transformation”
By Robert Morris
In this book, Isaac Sacolick provides an abundance of information, insights, and counsel that can help business leaders to transform their organization through technology so that it can not only survive but indeed thrive in a global marketplace that is today more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I can recall.
I agree with Sacolick: These leaders must be willing and able to “take on the challenges of driving business and digital transformation. [Organizations] need great technology leadership with a solutions-oriented team, outstanding platforms, and bulletproof practices….Businesses need practices to grow their abilities to drive decisions and create winning products by leveraging their data assets…[They] also need practices to learn customer needs, track new forms of competitive offerings, and evolve online and offline customer experiences…Finally, businesses need a new form of collaboration and partnership among technologies, marketers, product managers, data scientists, and key sales executives to align on strategy, partner on execution, and drive a smarter, faster digital culture.”
Sacolick wrote this book in order to explain, thoroughly, HOW to achieve these strategic objectives. He recommends a four-step process:
1. Get the IT team ready with [begin italics] digital [end italics] practices.
2. Propel investment and innovation.
3. Develop the foundations for digital execution.
4. Drive digital growth and culture.
These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Sacolick’s coverage:
o Digital transformation process (Pages 1-15)
o Definition of a digital business (10-15)
o Agile practices (17-70)
o Agile teams (21-32)
o Agile planning practices (33-50)
o Agile estimation (39-45 and 248-249)
o Agile Operations Defined (73-88)
o Agile Architecture (88-114)
o IT Culture (114-121)
o Agile Portfolio Management (123-154)
o Data-driven organizations (155-210)
o Product Strategy in Digital Transformation (217-235)
o Product development and ownership (236-239)
o The Cultural Underpinnings of Digital Operations (252-261)
o Driving Digital — The Lens of Smarter-Faster (261-263)
One final point: In my opinion what he characterizes as “digital opportunities” are best viewed as [begin italics] business [end italics] opportunities because their potential impact and value will be at all levels and in all areas of operation of the given enterprise.
That is why I highly recommend Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, co-authored by Jeanne Ross, Peter Weill, and David Robertson (Harvard Business Review Press 2006).
4 of 4 people found the following review helpful.
Must read for any IT leader
By Jason Burns
Driving Digital takes the complication out of reviewing and planning for your Digital Transformation. Isaac Sacolick has the ability to boiling down the requirements and pathways to move your Technology team through the difficult and often painful path of DevOps, Agile Development and guides you through the pitfalls that many thoughtful leaders run into. This is a great read for any CIO or Department Head in a Technology role as it will provide you guidance as well as reassure you that you can change your model and become more efficient setting you up for better performance over the next decade to come.
1 of 1 people found the following review helpful.
Compellingly Written, Revelatory Insights into Making Tech Decisions
This book is compellingly written, giving fresh insight into the role of technology officers. It also provides valuable playbook-like chapters on incorporating agile practices — the adoption of incremental solutions and constant assessment of progress. For Sacolick, such agile tech is the only way to succeed in today’s version one, version two, version three, software-driven environment. To me, as a civilian technologist, Driving Digital is often revelatory as to how technology decisions are ideally fostered. It also works as an excellent complement to Scott Brinker’s excellent Hacking Marketing, which last year provided insights into the new generation of Mar/Tech.