From the Inside Flap
These are demanding days for technology and digital leaders. Even their best efforts to keep up with rapid change are rarely enough. Deploying mobile applications, developing digital marketing strategies, moving applications to the cloud, leveraging Big Data—these major initiatives just meet basic expectations. Business leaders today are challenged to grow digital businesses, advance customer experiences, and leverage analytics to drive competitive advantage.
But for technologists with vision, fortitude, and a roadmap for steering the enterprise through digital transformation, these are exciting times too. Driving Digital helps you change the culture and develop digital practices, triggering growth through digital channels, gaining hyperefficiency through automation, creating digitally immersive experiences for customers, and fending off threats from competitors.
Written by an experienced CIO with multiple transformation efforts under his belt, and packed with insights, guidelines, and stories from the frontlines, the book explains how to:
• Turn a traditional IT department into an agile operation skilled at using and integrating new digital platforms
• Shift people away from legacy practices that add unnecessary costs and complexity
• Develop digital products starting with capturing ideas from employees, understanding customer needs, and developing go-to-market plans
• Enable “citizen data scientists” and promote a data-driven organization
• Establish strategic platforms and enable emerging technologies such as blockchain, internet of things (IoT), and artificial intelligence (AI)
• Align executives on digital strategy and transformation programs
• And more
Financial services, healthcare, media, retail, insurance, industrial, education—all of these industries and others have been impacted by digital disruption. And the scale and speed of change continues to accelerate.
Competing today requires organizations to have access to real-time information, work collaboratively, use technology to peak capacity, and deliver products that win over customers. Driving Digital puts chief information officers, technology officers, data officers, digital officers, and others at the helm of smarter, faster digital enterprises.
Isaac Sacolick is founder of the consulting firm StarCIO. He has held executive CIO positions in different industries and also startup CTO positions. Named a top social CIO and leader by The Huffington Post and Forbes, he also blogs regularly for StarCIO and CIO.com.
From the Back Cover
“The most important work for today’s CIO is to bring digital capabilities to the enterprise. From Agile to DevOps to Big Data, Sacolick breaks the daunting concept of ‘digital’ into manageable pieces and offers a pragmatic guide toward transformation."— Martha Heller, author of Be the Business: CIOs in the New Era of IT
“If you and your IT leadership team are struggling with where to begin on your digital transformation journey, Isaac Sacolick’s Driving Digital is a good place to start. With Isaac’s years of experience of being an IT practitioner and now an industry expert, I believe you will find Driving Digital a must-have handbook for your journey.” — Ramón F. Baez, former HP Global CIO
“Sacolick is a well-respected technology leader known for business acumen, innovation, and mastery of social media. His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. He teaches digital transformation, agile product development, and product strategy in this coherent and practical guide.” — Rajiv Pant, technology executive, currently CTO and Chief Product Officer at The Wall Street Journal and former CTO of The New York Times
“The battleground for business transformation has never been as well-defined as it is today, nor have the stakes been higher. Most literature on the topic gets mired down in ‘technology’ or stays so far above the fray that it’s ‘mom and apple pie.’ Isaac’s approach is practical and tactical with real-life lessons that can supplement any executive’s playbook with a highly positive impact for business.”— Anthony Juliano, CTO, General Partner, Landmark Ventures
"I hired Isaac at two different businesses to be a transformational CIO and deliver new products. Driving Digital captures his best practices in product development, agile management, and innovation that were instrumental to our business and cultural turnaround”— Keith Fox, Phaidon CEO, former President of McGraw Hill Construction and BusinessWeek
“A great read that is very relevant to CIOs and CTOs. Sacolick is spot-on with identifying the key issues in transformation and with digital disruption. This is a must read for any business-minded CIO and anyone driving transformative capabilities.”— Bart Stanco, Executive Partner, Gartner
About the Author
Isaac Sacolick is the founder of StarCIO. Named a top social CIO and leader by The Huffington Post and Forbes, he has held CIO positions at Greenwich Associates, McGraw-Hill Construction, and BusinessWeek.