Digital @ Scale: The Playbook You Need to Transform Your Company

Digital @ Scale: The Playbook You Need to Transform Your Company
By Anand Swaminathan, Jürgen Meffert

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Product Description

A blueprint for reinventing the core of your business

Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.


Product Details

  • Amazon Sales Rank: #27002 in Books
  • Published on: 2017-06-26
  • Original language: English
  • Dimensions: 9.10" h x 1.00" w x 6.30" l,
  • Binding: Hardcover
  • 288 pages

Editorial Reviews

Review
Praise for Digital@Scale "The digital transformation IS changing every business, so get on board. Digital@Scale gives you the playbook on how to unlock the full value of digital across the organization." Â Chip Bergh, president and CEO, Levi Strauss & Co. "The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries." Â Ryan McInerney, president of Visa, Inc. "This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale." Â Gokul Rajaram, head of product engineering at Square and 'Godfather' of AdSense at Google "Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale." Â Adam Messinger, former chief technology officer at Twitter

Review

Praise for Digital@Scale

"The digital transformation IS changing every business, so get on board. Digital@Scale gives you the playbook on how to unlock the full value of digital across the organization."

—Chip Bergh, president and CEO, Levi Strauss & Co. 

“The authors have successfully captured the essence of what it takes to become a successful digital organization by using a range of different digital transformation examples across industries.”

—Ryan McInerney, president of Visa, Inc.

 

“This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale.”

—Gokul Rajaram, head of product engineering at Square and 'Godfather' of AdSense at Google

 

“Digital transformation in any organization requires a holistic change to capture the opportunities new technologies enable. This book illustrates how to envision, motivate, and successfully drive this type of change at scale.”

—Adam Messinger, former chief technology officer at Twitter

From the Inside Flap

Everybody talks about digital. But few talk about scaling a full-blown transformation and what it takes. This is no longer about how to quickly grab the attention of the customer or clean up the back office. Organizations need to unlock the full value of digital to reap its true benefits. Authors Jürgen Meffert and Anand Swaminathan, along with some of the top experts in the field, have put together a practical guide to embark on your digital journey and scale it successfully. The authors and contributors will walk you through the three pillars of a successful digital transformation:

  1. Reinventing the business model
  2. Getting your business architecture right
  3. Evolving the foundation with technology and the organization

The authors use a plethora of case studies to illustrate why digital transformation is necessary across every industry. This is your digital playbook.


Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Focused Book on What Leadership Teams Need To Think About
By Dejavuagain
Great book with helpful insight and questions. As a consultant involved in "digital transformations" I find Anand's thoughts on point. I frequently work with companies who want to initiate "digital disruption" projects but have little vision for what might be truly "disruptive" or why employing more digital strategies should be disruptive. I think any company thinking about big digital projects needs to read this book. Anand very quickly and succinctly cuts through the hype and gets the reader focused on questions every management team needs to think about.

0 of 1 people found the following review helpful.
5Five Stars
By Charlie
Great practical overview of the "how" of digital transformations.

See all 2 customer reviews...


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