Employer Branding

Employer Branding
By Hugh Davies

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Product Description

The idea that a company only needs to offer a monthly cheque and an annual bonus (if you're lucky!) to guarantee some kind of loyalty is so short-sighted, it's untrue. The reason why I stay with BP is that they have a more sophisticated view of what 'value' actually means to me. Value is not just about pay parity; it's about flexibility, it's about understanding, and it's about seeing the person not just as a unit of production, but as a person who wants to be the best they can be - not just the best professional, but the best colleague, the best leader, the best husband and the best father. My loyalty comes not through cash, but through empathy.


Product Details

  • Amazon Sales Rank: #5479874 in Books
  • Brand: Brand: BookPal
  • Published on: 2012-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .22" w x 5.00" l, .25 pounds
  • Binding: Paperback
  • 108 pages

Features

  • Used Book in Good Condition

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