Writing and Editing for Digital Media teaches students how to write effectively for digital spacesâwhether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content.
Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management.
Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to:
Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to:
A companion website with exercises and assignments gives students the tools they need to put theory into practice.
New York Times columnist, Thomas Friedman declared the modern age in which we live as the âage of distractionâ in 2006. The basis of his argument was that technology has changed the ways in which our minds function and our capacity to dedicate ourselves to any particular task. Others assert that our attention spans and ability to learn have been changed and that the use of media devices has become essential to many peopleâs daily lives and indeed the impulse to use technology is harder to resist than unwanted urges for eating, alcohol or sex.
This book seeks to portray the see-saw like relationship that we have with technology and how that relationship impacts upon our lived lives. Drawing on a range of theoretical perspectives that cross traditional subject boundaries we examine the ways in which we both react to and are, to an extent, shaped by the technologies we interact with and how we construct the relationships with others that we facilitate via the use of Information Communication Technologies (ICTs) be it as discreet online only relationships or the blending of ICTs enabled communication with real life co present interactions.
Newly revised and updated, this is the essential guide to state-of-the-art digital storytelling for audiences, creators, and teachers.
â¢ Documents how digital storytelling has become an international movement, with vibrant communities of practice, ever-developing ideas, and growing appeal
â¢ Captures the full depth and breadth of the history and present of digital storytelling, while also offering practical tips for getting started making stories
â¢ Incorporates a plethora of digital technologies, from video to augmented reality, and mobile devices to virtual reality
â¢ Points out that digital storytelling has a variety of uses and encompasses a growing diversity of technologies, even as it becomes ever more accessible to everyday creators
THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES!
To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simplyarenât up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers allyou need to create richer, more compelling digital experiences.
For more than a decade, Angel has helped leading global enterprises succeed at digital. This bookreflects all heâs learned. Youâll find valuable guidance on understanding visitor intentâ¦ creatingcustomer taxonomiesâ¦ digital segmentationâ¦ integrating VoC researchâ¦ and using behavioralanalysis and controlled experiments to investigate what drives customer choice.
Angel will help you measure the value of every digital interaction more accurately, identify specificdigital behaviors that predict success, and create a comprehensive measurement paradigm thatintegrates all your digital spaces.
With flawed tools and siloed analytics, youâre blind to whatâs really happening online. But you donâthave to be. Gary Angel will help you make the invisible visibleâ¦ actionableâ¦ profitable.
Most common digital metrics are virtually useless. They measure the wrong things in the wrong ways. They donât link digital activity to customer attitudes and behaviors. They donât work well with todayâs powerful analytics tools. Above all, they donât help you improve your performance.
This book gives you a better way.
Gary Angel, leader of Ernst & Youngâs pioneering Digital Analytics practice, presents a comprehensive framework for capturing the right data the right way, so you can comprehend digital behavior at a far deeper level.
Angel shows how to transform âraw factsâ about digital behavior into meaningful knowledge about your visitorsâ¦ what they were trying to accomplishâ¦how well you helped themâ¦ how you can personalize and optimize their digital experiences from now onâ¦ how you can use measurement to provide deep personalization at scale.
More rigorous, integrated, and usable than any competitive book, Measuring the Digital World will help you create, deliver, and consume digital information with unprecedented sophistication. Whether youâre a digital analyst, marketer, user experience designer, or executive, youâll find it indispensable.
Why conventional digital metrics are arbitrary and misguided
Refocus on what you need to know, not what you donât
Capture the âwhyâ
Integrate VoC research and behavioral data to build better, richer, more accurate segments
Go beyond snapshots: understand your customerâs entire digital experience
Understand how your customersâ views and behaviors evolve over time
Segment in three dimensions for a multichannel world
Treat each channel as part of a larger, integrated, sequential journey
The short lifetime of digital technologies means that generational identities are difficult to establish around any particular technologies let alone around more far-reaching socio-technological ârevolutionsâ. Examining the consumption and use of digital technologies throughout the stages of human development, this book provides a valuable overview of ICT usage and generational difference. It focuses on the fields of home, family and consumption as key arenas where these processes are being enacted, sometimes strengthening old distinctions, sometimes creating new ones, always embodying an inherent restlessness that affects all aspects and all stages of life.
Combining a collection of international perspectives from a range of fields, including social gerontology, social policy, sociology, anthropology and gender studies, Digital Technologies and Generational Identity weaves empirical evidence with theoretical insights on the role of digital technologies across the life course. It takes a unique post-Mannheimian standpoint, arguing that each life stage can be defined by attitudes towards, and experiences of, digital technologies as these act as markers of generational differences and identity.
It will be ofÂ particular valueÂ to academics of social policy and sociology with interests in the life course and human development as well as those studying media and communication, youth and childhood studies, and gerontology.